Let’s get one thing straight: Your website is the digital face of your business. It’s the 21st century, and if your website is outdated, slow, or looks like it was built on MySpace (remember that?), you’re in trouble.
Imagine this—your website is like a storefront. If it’s unwelcoming, confusing, or just plain ugly, people will walk past it. They’ll keep scrolling, click away, and take their business to someone else. Meanwhile, you’re standing there, wondering why the customers aren’t pouring in. Newsflash: it’s your website.
Your Website Is Either A 24/7 Sales Machine—Or A Dead Weight
Here’s the reality: your website works 24/7. It doesn’t sleep. It doesn’t need lunch breaks. It’s your hardest-working employee (or at least, it should be). But if it’s slow, confusing, or—God forbid—doesn’t work on mobile, then it’s actually your laziest, most expensive liability.
You ever walk into a store, ask a simple question, and the employee stares at you like you’re speaking Martian? That’s your website, sitting there, failing to answer the basics, failing to convert visitors into paying customers.
But I Already Have A Website…
Look, I know what you’re thinking. “But I have a website! Isn’t that enough?”
Nope. Not if it’s ugly, slow, and doesn’t actually serve a purpose. Having a website just to have one is like having a sign on your storefront that says, “We exist, but we don’t care.”
It’s not enough to just “exist” online anymore. Your website needs to work harder than a millennial trying to explain NFTs to their grandparents.
Does Your Website Actually Work For You?
Here is a short test I’d like you to do:
- Is your website fast?
Like, fast enough that it loads before your potential customer loses interest and moves on? (The average person gives your site 3 seconds before they bail out and try the competitors website.)
- Is your website mobile-friendly?
Because if it’s not optimized for phones, congratulations, you’ve just alienated over half the planet.
- Does it guide visitors toward a CTA?
Like something specific—an action, a purchase, or a contact form? Or is it just sitting there, a digital brochure that no one wants to read?
I will go more in depth into this topic in another post, but for now let’s focus on CTA.
A Website Without A CTA Is Just A Really Expensive Piece of Art
This brings me to CTAs—Call to Actions. If your website doesn’t ask visitors to do something, it’s like having a salesperson who refuses to close the deal. Your website should be directing visitors to take action, like “Contact Us,” “Download This Free Guide,” or “Buy Now.” If it’s not, then what’s the point?
Every page on your site should have a purpose, and that purpose should be crystal clear. If your website is just a collection of random information with no direction, you’re leaving money on the table. Actually, you’re just throwing it in the trash.
The Harsh Truth: A Bad Website Hurts Your Business
People talk about first impressions all the time, and guess what? Your website (in most cases) is your first impression. If it’s bad, people aren’t just going to think your site is bad—they’re going to assume your entire business is bad.
Customers are unforgiving. They’re not going to think, “Maybe they’re just having an off day.” No, they’re going to think, “This company doesn’t care. Moving on.”
The Future Is Now—And It’s Online
Whether you’re a local bakery or a high-powered law firm, 99.99% of businesses should or already have a website. That means your website is just as important as your storefront, your customer service, and the product or service you sell.
If your website isn’t up to par, you’re already behind the competition. Your site should be working around the clock, in any time zone, generating leads, providing information, and making sales while you sleep. If it’s not, well, I hate to say it, but you’re probably losing customers to someone who understands how important this is.
P.S. Want to know how I’d make sure your website stands out and kills competition?. Get in touch with me today. I’ll take a look at your business, your website, and let you know exactly what you could be doing better.
No pressure, no strings attached—just real, actionable advice that could save you from losing another customer to that faster, prettier, more functional website down the digital street.
Talk soon,
Youri