Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you know it your Internet feed gets haunted for a full week, showing you the same ads everywhere you go. It’s called ‘retargeting’ and it’s a shame that it’s used in such […]
Using Retargeting To Get More Clients And Close More Sales Read More »
Let me paint you a picture: I just watched a video of a shipping dock, and guess what? It’s completely automated. No humans, no complaining, no sick days. Just pure, cold efficiency. The owners? They’re sitting back, laughing and smiling, as their docks run smoother than a well-oiled machine (because, well, they ARE machines now).
Why I Replaced 30% of My Staff with AI—and Why You Should Too Read More »
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of
Achieving Top Of Mind Awareness In Your Market Read More »
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry as your tongue when you wake up with
How To Write Ads, Reports, Blogposts and Scripts That SELL Read More »
Here’s something I discovered after being in marketing for the past couple of years. Most ads absolutely suck at getting clients. Some ads are funny. Some ads are cinematic (whatever that means). Some ads are memorable. But if they don’t get clients… who cares? In this article I’ll show you how to write an ad
How To Write An Ad That Gets You New Clients (Part 1) Read More »