Let’s get one thing straight: Your website is the digital face of your business. It’s the 21st century, and if your website is outdated, slow, or looks like it was built on MySpace (remember that?), you’re in trouble. Imagine this—your website is like a storefront. If it’s unwelcoming, confusing, or just plain ugly, people will […]
Your Website Is Secretly Sabotaging Your Business—Here’s How to Fix It Read More »
Let me paint you a picture: I just watched a video of a shipping dock, and guess what? It’s completely automated. No humans, no complaining, no sick days. Just pure, cold efficiency. The owners? They’re sitting back, laughing and smiling, as their docks run smoother than a well-oiled machine (because, well, they ARE machines now).
Why I Replaced 30% of My Staff with AI—and Why You Should Too Read More »
Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of
Achieving Top Of Mind Awareness In Your Market Read More »
Once upon a time, in a galaxy far, far away, a friend of mine ran ads for their real estate business. They were doing incredibly well. Spending over $300 a day using Google AdWords, and the ROAS (Return on Ad Spend) was about 5. Meaning: for every $1 they put in, they were making $5
Do You Make This Mistake In Marketing? Read More »
The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry as your tongue when you wake up with
How To Write Ads, Reports, Blogposts and Scripts That SELL Read More »
Crafting an RSO – part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small Business you probably want to start there. It’s worth it, trust me. The number 1 thing you can do to make marketing for your business to pay off is: craft an
Three Letters That Will Magically Get You More Clients Read More »
Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. Spending money on ads without knowing if they’ll bring in a single customer can be scarier than a prostate exam from Edward Scissorhands. So let’s fix that and start with the first
Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: ‘Anyone with a pulse and the money to pay me’. Two problems with that: It doesn’t narrow things down a lot. It only works if you have an unlimited marketing budget. If we’re trying to reach everyone
Mass Marketing Doesn’t Work. Do This Instead: Read More »