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Remember those awful “one-size-fits-all” shirts? You know, the ones that somehow managed to fit absolutely no one? Now imagine trying to run your marketing the same way. Guess what? It doesn’t work. Because your audience? They’re not carbon copies of each other. They’re humans—with different needs, interests, and quirks. Yet so many businesses are still […]

“Heyyyyyy, what’s new with you!?” Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask: “Hey, what’s old?” or “Hey, tell me what I already know”. We ask what’s NEW. Because ‘NEW’ is exciting! And that’s exactly why we as business owners can never rest on