Writing

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and what brand comes to mind? Think about famous TV shows and what show(s) come to mind? You’ve answered these in your mind. Which is the entire premise of Top of […]

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s dead wrong. It’s more like 5% of content gets 95% of views. You know why? Because most content is BOOOOOOOOOOORING. Repetitive. Cliche. Dry as your tongue when you wake up with